Sustainability Spotlight! Ryan Gellert: The CEO Who's Putting the Planet First

Ryan Gellert is the CEO of Patagonia, a clothing company that's known for its high-quality products and its commitment to environmental sustainability. The Black Mamba team is not ashamed to say that we have a big #CEOcrush on this visionary leader and his company that are making a positive impact on the world.

See, under Gellert's leadership, Patagonia has implemented a number of groundbreaking initiatives, including:

Committing to donate 100% of its profits to environmental causes

In 2022, Patagonia restructured its ownership to give the Holdfast Collective, a nonprofit dedicated to environmental activism, all of the company's voting stock. This means that Patagonia's profits will now be used to protect the planet, rather than being returned to shareholders. The company has donated millions of dollars to support organisations that are working to address climate change, protect biodiversity, and conserve natural resources.

Pioneering sustainable manufacturing practices

Patagonia was one of the first clothing companies to embrace organic cotton and recycled materials. The company also has a rigorous environmental assessment process for all of its suppliers. The company's use of plant-conscious materials helps to reduce water and pesticide use, and its supplier assessment processes ensure that its collaborators are consistently meeting high standards.

Advocating for climate action

Patagonia is a leading voice in the fight against climate change. The company has lobbied for climate legislation and supports environmental groups. Gellert's leadership is also inspiring further businesses to take action on climate change and other environmental issues. In short, Patagonia's commitment to sustainability and environmental activism is setting a new standard for corporate responsibility.

Why we love Ryan Gellert as a model for business leaders

Gellert is using his substantial platform to make a positive impact on the world. Authentic and transparent, he speaks openly about his values and his commitment to environmental activism. He doesn't try to hide behind corporate jargon or greenwashing. He is challenging the traditional view that businesses are only concerned with profits. Instead, he is showing that businesses can be a force for good in the world.

He is also willing to take risks. Patagonia's decision to donate 100% of its profits to environmental causes was a bold move. It was a decision that many people thought was crazy, but Gellert believed in it. 

How you can get involved with the Patagonia mission

There are many ways to get involved with Patagonia's mission to protect the planet. Here are a few ideas:

• Buy Patagonia products. When you buy Patagonia products, you are supporting a company that is committed to sustainability and environmental activism.
• Donate to Patagonia's environmental partners. Patagonia supports a number of environmental organisations. You can donate directly to these organisations or make a donation through Patagonia.